Posts Tagged "google"

Google

Posted by in Glossary of Terms

Google

Google Google is one of the worlds largest search engines on the Internet today. In 1998, Google handled 10,000 searches a day and 500,000 a day in 1999. According to research group comScore it estimates that Google hosted 235 million searches a day in July of 2008. Top Search Markets Worldwide The total worldwide search market boasted more than 131 billion searches conducted by people age 15 or older from home and work locations in December 2009, representing a 46-percent increase in the past year. This number represents more than 4 billion searches per day, 175 million per hour, and 2.9...

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Pay Per Click Advertising

Posted by in Glossary of Terms

Pay Per Click Advertising

Pay Per ClickAdvertising – What is it? Pay-per-click search engine advertising has generated increasing interest in the online advertising community, mainly because of its measurability and specificity in targeting prospective clients and customers. However, running a profitable PPC Campaign is not as easy as it might seem. More companies lose money through PPC advertising than those who are able to generate profits. As with the SEO the PPC results use an algorithm to work out which ads are most relevant to the users search query, remember, if the search engine doesn’t provide its...

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