Facebook

Facebook is a social networking service and Web site launched in February 2004, operated and privately owned by Facebook, Inc. As of July 2011, Facebook has more than 800 million active worldwide users. Users must register before they can use the Facebook site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as “People From Work” or “Really Good Friends”. The name of the service stems from the colloquial name for the book given to students at the start of the academic year by some university administrations in the United States to help students get to know each other. Facebook allows any users who declare themselves to be at least 13 years old to become registered users of the site.

Facebook was founded by Mark Zuckerberg with his college roommates and fellow computer science students Eduardo Saverin, Dustin Moskovitz and Chris Hughes. The Web site’s membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League, and Stanford University. It gradually added support for students at various other universities before opening to high school students, and eventually to anyone aged 13 and over. However, based on ConsumersReports.org on May 2011, there are 7.5 million children under 13 with accounts, violating the site’s terms of service.

A January 2009 Compete.com study ranked Facebook as the most used social networking service by worldwide monthly active users, followed by MySpace. Entertainment Weekly included the site on its end-of-the-decade “best-of” list, saying, “How on earth did we stalk our exes, remember our co-workers’ birthdays, bug our friends, and play a rousing game of Scrabulous before Facebook?” Quantcast estimates Facebook has 138.9 million monthly unique U.S. visitors in May 2011. According to Social Media Today, in April 2010 an estimated 41.6% of the U.S. population had a Facebook account.

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Google

Google is one of the worlds largest search engines on the Internet today. In 1998, Google handled 10,000 searches a day and 500,000 a day in 1999. According to research group comScore it estimates that Google hosted 235 million searches a day in July of 2008.

Top Search Markets Worldwide

The total worldwide search market boasted more than 131 billion searches conducted by people age 15 or older from home and work locations in December 2009, representing a 46-percent increase in the past year. This number represents more than 4 billion searches per day, 175 million per hour, and 2.9 million per minute. The U.S. represented the largest individual search market in the world with 22.7 billion searches, or approximately 17 percent of searches conducted globally. China ranked second with 13.3 billion searches, followed by Japan with 9.2 billion and the UK. with 6.2 billion. Among the top ten global search markets, Russia posted the highest gains in 2009, growing 92 percent to 3.3 billion, followed by France (up 61 percent to 5.4 billion) and Brazil (up 53 percent to 3.8 billion).

*Searches based on “expanded search” definition, which includes searches at the top properties where search activity is observed, not only the core search engines.

Top Search Properties Worldwide

Google Sites ranked as the top search property worldwide with 87.8 billion searches in December, or 66.8 percent of the global search market. Google Sites achieved a 58-percent increase in search query volume over the past year. Yahoo! Sites ranked second globally with 9.4 billion searches (up 13 percent), followed by Chinese search engine Baidu with 8.5 billion searches (up 7 percent). Microsoft Sites saw the greatest gains among the top five properties, growing 70 percent to 4.1 billion searches, on the strength of its successful introduction of new search engine Bing. Russian search engine Yandex also achieved considerable gains, growing 91 percent to 1.9 billion searches.

In 2009 the UK saw 6.2 billion searches on Google, that’s a lot of reasons to get your business found on Google. In todays marketplace your customers are looking online to find you, if you would like more information on how we could help your business please use our contact form.

Source of information comScore

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Pay Per ClickAdvertising – What is it?

Pay-per-click search engine advertising has generated increasing interest in the online advertising community, mainly because of its measurability and specificity in targeting prospective clients and customers.
However, running a profitable PPC Campaign is not as easy as it might seem. More companies lose money through PPC advertising than those who are able to generate profits.
As with the SEO the PPC results use an algorithm to work out which ads are most relevant to the users search query, remember, if the search engine doesn’t provide its visitors with the most relevant results, fewer people will use their search

engine and if they start to lose visitors they lose business. It’s their business to get you the results you want to keep you using them.
Relevence!
Relevance is key to online Pay-Per-Click advertising, by carefully creating campaigns, ad groups, keywords and ads we can help your business flourinsh even in these difficult times driving more customers to your website.
Many companies make the mistake of choosing the wrong keywords when creating their advertising campaigns, they pay for visitors who have no interest in their products. Hundreds or even thousands of pounds can be spent on Pay-Per-Click advertising without knowing if their campaigns are effective. The results may warrant continued commitment to the advertising, however the results could be because of a few specific keywords. Optimisation of your PPC campaigns is essential for good Return On Investment

Google Adwords results

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Web Design Essex

Promote your business with a professional looking website. Sell your products or services online, provide a catalogue or create a product showcase for your customers to find your business on the online, in todays online marketplace your business needs a website. We offer a wide range of bespoke web design services throughout the Essex area, we provide an innovative holistic approach to our clients web design, incorporating important Search Engine Optimisation basics to help give your website a head start online.

We understand that every business is different and that creating your new website can be a duanting task, we offer a range of web site solutions which can be tailored to your companies individual we aim to create web site that are both functional and created to help your finished website to feature in search results.

If you would like more information about the web site design services we offer please use our contact form or call us on 01277 600486.

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Ecommerce Websites

Affordable, Functional, Fast. We offer a range of ecommerce website solutions that are not only functional and professional but are also affordable. If you have yet to give your products an online store Advertise the Web can help. We offer a wide range of ecommerce packages to suit you and your business. For more information on the ecommerce website services we offer to small businesses looking to start their first online store use our contact form or call us today on 01277 600486.

We can create an ecommerce website that will n0t only sell your products online but integrates with Google shopping,

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