Glossary of Terms

We understand that the terminology and “jargon” associated with the Internet can be a little confusing. We have collected together some snippets you may find useful and helpful in understanding more about Google, the Internet and the other search engines.

Facebook

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Facebook

Facebook Facebook is a social networking service and Web site launched in February 2004, operated and privately owned by Facebook, Inc. As of July 2011, Facebook has more than 800 million active worldwide users. Users must register before they can use the Facebook site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into...

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Google

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Google

Google Google is one of the worlds largest search engines on the Internet today. In 1998, Google handled 10,000 searches a day and 500,000 a day in 1999. According to research group comScore it estimates that Google hosted 235 million searches a day in July of 2008. Top Search Markets Worldwide The total worldwide search market boasted more than 131 billion searches conducted by people age 15 or older from home and work locations in December 2009, representing a 46-percent increase in the past year. This number represents more than 4 billion searches per day, 175 million per hour, and 2.9...

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Pay Per Click Advertising

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Pay Per Click Advertising

Pay Per ClickAdvertising – What is it? Pay-per-click search engine advertising has generated increasing interest in the online advertising community, mainly because of its measurability and specificity in targeting prospective clients and customers. However, running a profitable PPC Campaign is not as easy as it might seem. More companies lose money through PPC advertising than those who are able to generate profits. As with the SEO the PPC results use an algorithm to work out which ads are most relevant to the users search query, remember, if the search engine doesn’t provide its...

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